You know these are good when coworkers ask if they could have just one more lip balm from the tradeshow supply...and then they do a happy dance when you tell them to take a fistful.
We put our business logo and phone number on the lip balm. Your leads and clients won't know when they first pick it up, but the first time they apply the lip balm you'll see the surprise on their face: Wait, this is actually *good* lip balm??
Everyone expects to get single-use low-quality swag from the table, and they'll pick up the lip balm because they ran out or forgot their favorite kind at home. They're expecting the smooshy, smudgy mess that we've all begrudgingly put on a chap lip because there wasn't anything else available. But once they use your lip balm from Joshua Tree, it will stay in their pocket until they're scraping the last little bit off the plastic in the bottom of the applicator.
Don't be a smooshy, smudgy brand. Hand out the good stuff and show people your company is just as legit as Joshua Tree.