Mom did not like the "shanty town" look of our booth, but we once again got tons of compliments, and we had a steady flow of traffic the entire show. The double sided location, right under the escalators, was great! Enertia Trail Foods was cooking up fresh hot meals the entire 4 days of the show, and also had a few bowls of their delicious snack mixes out for our guests. The No Bake Power Cookie was hands down the hit of the show. We heard from multiple people that it was the single best sample of food at the entire event! Personally, I thought It was really nice to sleep in a few extra minutes each morning (after we may or may not have gone out on the town the night before) knowing that breakfast was served as a huge bowl of Power Cookies, just waiting for me in the booth :) The J-Tree & Trail Foods synergy was great. We each had accounts that the other wasn't in. We were able to leverage that by passing buyers off to each other as they came by to visit. We had a slide show playing pictures of the Nice Pair (Bruce Geffens race winning Catamaran that we co-sponosred) and used that as the icebreaker to explain our companies relationship.
New for J-Tree at the show were our unified Point of Purchase display boxes. These were over a year in the making, and really offer a lot of flexibility to vendors who may not be able to move all of the items in our line. They also offer some great point of sale information and sales points for the customer. The unified box was also designed with distributors in mind. The headboard graphic wraps around the the front of the box when it is closed, so that the contents, and even the bar code, can be read with the boxes stacked on a shelf.